Studio content builds the brand. User-generated content builds trust. Most campaigns need a bit of both; the question is which one does the heavy lifting.
1. Start with the job
If people don’t know you yet, polished studio work sets the tone and makes a first impression count. If they know you but haven’t bought, real people using the product closes the gap.
2. Let real feel real
UGC works because it doesn’t look like an ad. Brief creators on the message, not the script, and resist the urge to over-produce it.
“Brief creators on the message, not the script.”
3. Test, then scale
Run both side by side for a couple of weeks, compare cost per result, and put the budget behind the winner. Then refresh it before people tire of it.
