When Peacock Rice asked for a commercial that would get the whole country talking, we went looking for a face everyone would recognise. Black Stars forward Iñaki Williams said yes.
One day, one kitchen
With a player’s schedule, there is no second shoot day. We planned every shot in advance, built the kitchen set to match, and rehearsed with a stand-in so the day itself ran to the minute.
Keeping it natural
Iñaki is a footballer, not an actor, so we kept the script short and let him cook. The best moments in the final cut came between the lines.
“The best moments came between the lines.”
One shoot, every screen
From the same day we cut the national TV commercial, social edits and stills for print, so the campaign looked like one idea wherever people saw it.
